Who exactly is laughing all the way to the Banksy?
Ok, lets get this straight we love Banksy. He’s taken the art world by storm with his fabulously controversial graffiti that hits the viewer right between the eyes. The secretive Bristol born artist is a one man PR machine who’s street art images have become a global phenomenon. Stunts like hanging his own artwork in stuffy art galleries, spraying rats on the BBC headquarters, hitting the walls of Palestine and Bethlehem have all added to his notoriety. Driven by the growth of the internet the guy must have become a multi millionaire ten times over.
Like a lot of things in life with fame and fortune you also get frustration. He’s abused the law so he cannot call on the law to protect his artwork. Lots of lucky folks I know who heard about Banksy in his early formative years, when he was just another prankster, own a few of his prints. If they wanted to they could probably pay off half their mortgages if they released them onto the market. So Banksy makes his cash discreetly by releasing a few choice works to the auction houses. Original works with values into the hundreds of thousands… I like to think he uses this cash to fund his globetrotting vandalism crusade and he’s not just some greed sodden bloke who’s brought some country pile now he’s made it.
So what exactly is my problem you might ask? Where is this rant going? Well I want to let you into the problem faced by Banksy and the phenomenon he has created. Have a quick look on ebay and make a search for ‘banksy canvas’ , you might expect to see a few prints being bid up to tens of thousands of pounds. Reality is, you’ll find thousands of mass produced canvases of Banksy’s work. Some of them ripped from the Internet, others photographs taken by the manufacturers themselves. So why don’t ebay sort it out. Pull all these rip offs from their site never to be seen again? Well the ‘law is an a** my friend’ particularly the international laws of copyright.
Its totally illegal to scan an artists artwork without their permission and then start to sell copies. Generally the gallery seeks an artist’s permission and then agrees a level of commission for each reproduction. This is a great relationship and has its routes in the patronage methods of 500 years ago. The artist gets rewarded and also the creative freedom in the future to produce more exciting art. Banksy’s situation is different… as he chooses to place his work in a public place (illegally) then he is in effect giving the right over to the general public to photograph it. The law states that if you photograph anything in a public outdoor setting then you as the photographer owns the rights not Banksy! It’s the same principles as all outdoor architecture. Anyone can photograph the Eiffel Tower or the London Eye and then sell them as prints!
Going back to my original question… who exactly is laughing all the way to the Banksy? Its seems like this loophole in the reproduction of his street art is being fully exploited by most online galleries. Google search ‘Banksy canvas’ and you’ll find hundreds of stores offering Banksy urban art reproduced by the thousand onto canvas. Many people new to the Banksy phenomenon snap these cheap canvases up as they want a Banksy but cant afford the real thing. This practice whilst legal, is not exactly reputable!
So should we sympathise with Banksy in his predicament? Well, If you sleep with a dog expect to get fleas! The Banksy phenomenon has been fuelled by the nature of his street work and also his courtship of the printed media. Its almost impossible to control the outcome as a result. His decision to closely guard his anonymity whilst also aiding his notoriety has effectively taken his power away to take action against the Banksy profiteers.
Our advice is not to fuel the Banksy profiteers by buying these cheap canvas print rip offs. Look out for the next Banksy. Research the street art market… find the street art forums. The ‘woostercollective’ is always a great place to start. Don’t buy a brand name, find art you love and try to make your purchases based on that. You’ll sleep a lot easier in the long run if you follow these simple tips.